Sales is an art, the art of persuasion and influence. Sales is a skill, a vital one in both work and life. It helps us in reaching our goals and dreams whilst building relationships with others. Sales are what drive revenue and growth in a business, inevitably helping companies to prosper, to thrive. It’s not just that, though. In everyday life, too, the skills of sales come in quite handy.

“The Complete Account Executive: Sell Yourself First, Then Your Company’s Products & Services” by Jay A. Parthemore is the absolute art of sales, involving the ability to effectively communicate and persuade others to take action. It involves understanding the needs and wants of potential customers and presenting products or services in a way that meets those needs and persuades the customer to make a purchase.